Today, the corporate world is upgrading at a tremendous rate. It demands more and more technological services than ever before. Be it for business purposes or the sake of customers' satisfaction; no product marketing is as successful and faster as with the help of technology.
Seeking and providing online services have now become a need for both a business handler and for the service seekers. Maintaining customer relationship and leaving the service seeker with the satisfied or positive review is the ultimate key for a successful business and long term customer engagement.
And in the technological world, one of the best way to reach the heart of the customers is the use of Chatbot. A chatbot is a program that conducts text or audio conversations via artificial intelligence with the customers to befit with their demands and on-time services.
It is the only reason that chatbot marketing is flourishing day-by-day, i.e., to reach a maximum of customers, to satisfy them, and to have a global reach of a business.
Chatbot Marketing utilizes the program that interacts with humans while understanding their behavior and language over the use of the internet. Chatbot simulates human action and speech.
Most of the companies are utilizing Chatbot as a part of their customer services. It makes the process to understand the demand of customer more comfortable and application of the same as quickly as compared to other ways.
From the last couple of the years, the Chatbot has been widely adopted by business handlers. They have now generated a new way to reach across the globe.
A better way to engage with Customers
Higher the engagement of customers, better will be the ways for businesses to boost up their sale.
Chatbot utilizes social media marketing to engage customers using videos, audios, text, and pictures. Also, almost 65% of users don't use smartphones, which means they rely on messaging apps to communicate.
However, social media websites like Facebook, WhatsApp, Instagram, etc. comes pre-installed. Therefore, chatbot marketing has paved its way via such social media sites to reach more customers and take-up their inquiries.
In other words, the Chatbot has now become a popular way to marketize a business, and a company's Chatbot is integrated with those of popular social media sites. Thus, it creates no need to create a separate new app.
The high rate of customer interaction
Companies do engage with customers, but only in a passive way, i.e., they make the response of customers but don't start chatting with them. However, this is not the case with a chatbot.
Chatbot involves with customers in making the conversation and briefs them about the sales, promotions, recent happenings or events and in fact, can also send blog entries, product images & images, video tutorials and the text that informs about every minute detail for which the customer is interested.
For example, if a customer wants daily updates of news and especially of cricket news, then Chatbot will send him/her notification to get the regular updates with pictures, blog pages or recent scores, etc. And in case the customer wants to stop getting such daily posts, then it also tells the way to terminate the process of getting updates. Thus, it is user-friendly apart from being a marketing app.
Satisfied customers with the lasting relationship
On one side, chatbot marketing will help the company to reach the customers, understand their interests, publicize their blogs & advertisements, and on the other hand it will help the customers to freely ask for the queries at any time of the day without any chance of dissatisfaction.
Thus, Chatbot Marketing helps to keep the customers engaged on the website a better way.
Increase and Strengthen the customer base
Moreover, it tells a company to predict the targeted customer base and thus, engaging the ways for improvisation.
The more you know about the choices of customers, the more you understand them, and the more are the satisfied customers, the more are the ways to improve.
Better open rates
The number of persons preferring Chatbot has increased now. Generally, people prefer to get timely updates rather than searching for the same on different sites.
And in this process, chatbot marketing helps a lot. Chatbot interacts with customers via messaging, giving quick responses from the customers' side in a secure way. And because of this interactivity and quick responses, the Chatbot has attracted high open rates than email.
It take-up the queries and give responses to customers with no delay in time. Thus, it doesn't let people wait for their answers.
Chatbot has driven several customers in a way that it allows the people to seek useful information rather than exploring a lot of details and making the search complicated.
Save time and money
Using a chatbot help customers to get timely responses. On the one hand, the automated and on-time response will help the company to not to take care of checking the history of conversation and daily reactions and, on the other hand, it will help to decrease the cost of hiring a person for such kind of work.
Although the chatbot conversation needs human assistance, it saves the preference of the targeted customers for the further use of the company.
Chatbot marketing helps to collect customer's data, analyze the stat behind the company's reach within the customers, and to allow for taking strategic decisions for better growth.
This way, the customers will be served better, leading towards enhanced productivity and the decrease in expenses of the company.
Exposure of a company depends on the way it handles or services its customers. Chatbot Marketing help companies connect with customers via automated messaging.
Understanding the requirements of customers is the ultimate goal for any company, and Chatbot solves this purpose.
Furthermore, this molds the customer in a way that it attracts the user to know about his/her choice. And understanding the customers is all about driving the business towards success.
Live chat of chatbot marketing has attracted the highest level of satisfaction among the targeted customers. The use of Chatbot satisfies any customer service channel with almost 73% comparing to email messaging and phone.
The best thing about Chatbot is that it is easy to install. Once you set up the complete live app, it becomes quite smooth and comfortable to integrate the app with Chatbot.
Chatbot marketing has become an exciting trend to grow business. One can easily create Chatbot without actually spending many hours on coding any separate application. It works on existing platforms and helps you grow your business with a broader audience.