Now, this may come as a surprise to many online marketers who are not already familiar with Messenger Marketing. Industry pundits are already predicting that Messenger Marketing is fast and becoming the world’s greatest marketing channel and will grow exponentially in the coming years.

This indicates a serious shift from traditional marketing methods like phone calls, emails, and SMS. There is a very good reason for this. A marketing phone call is considered as a nuisance and scorned upon. It may even affect negatively on the brand.

Emails can simply fall into the Spam folder without being even seen and deleted automatically. With SMS, marketers stand a better chance, but there is a limit to the number of SMS messages one can send before it too will be seen as a bother.

Chat is King

Today individuals spend more time on Messaging Applications like WhatsApp, Facebook Messenger, WeChat, and such. It is estimated that in the next five to seven years, Messenger Marketing, which utilizes chat platforms, primarily on mobile phones to initiate and enable commerce with prospects and customers, will grow at 80% of all B2C communications.

WeChat, which primarily uses voice messaging as its main channel of communication, has over 900 Million Active Users. In short, it has become a platform to get anything done in China. WeChat has made it easy for anyone to create pages on which they can sell their products or promote their brand.

They can even send push notifications to all those who follow the pages. This active engagement with prospective customers converts them into loyal customers through active engagement.

Imagine the Possibilities

How does one leverage the promising capabilities of WeChat and market products in China? Marketers can commence marketing in China through WeChat if they have either of these two licenses. They should be registered as a Wholly Foreign-Owned Enterprise (WFOE) in China, or one can use a third party business license.

WeChat is even used for business communication, replacing much of email. People use video calls, instant chat, and voice chats and instead of exchanging business cards, scan the other person’s QR code to access their contact information.

WeChat Pay is also a major way to buy stuff and services including taxi rides, movie tickets, food and drink from vending machines and more.

The future is exciting

Messenger Marketing has become so much widespread that imagine the role it will play in our lives. We can book rooms through a messenger and pay for it.  You can tell them the kind of room you want and when. The hotel will remember your choices when you book again the next time.

With the help of ChatBots like, you can interact with the customer and improve the service and experience.

This is the reason why many companies and businesses are weaving along with their Messenger Marketing strategies. The service will automatically send the customer a message based on the last interaction with the shop, company or brand and commence a conversation that leads to further marketing possibilities.